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SEO & Search Visibility

Be found for the searches that turn into revenue.

Most small businesses invest in a website and assume traffic will follow. It doesn't. Without SEO, your site is a billboard in a basement — great to look at, invisible to everyone who matters. We build search visibility for service businesses that depend on inbound leads. Not vanity rankings for terms nobody searches. Not traffic that bounces. Visibility that turns into phone calls, form submissions, and booked jobs.

Real results:
+1,024% traffic +417% leads 58% organic
View Case Study →

What SEO Actually Does for Service Businesses

SEO isn't a marketing trick. It's the process of making your business visible when someone searches for what you do, where you do it.

When a homeowner in Providence searches "deck builder near me," Google decides which businesses to show. That decision is based on hundreds of factors — your website's technical health, the quality of your content, how other sites reference you, and whether your Google Business Profile is set up correctly.

Most service businesses lose here because their website was built without any of this in mind. The design might look fine, but under the hood, Google can't figure out what you do, where you serve, or why you're worth ranking.

That's what we fix. We build SEO into the structure of your website and your online presence so that when demand exists in your market, you're the one capturing it — not paying for it through ads.

Why Local SEO Matters

Your Customers Are Searching

When someone needs a plumber, electrician, or contractor, they search. If you're not showing up, your competitors are getting those calls.

Local Searches = Ready to Hire

When someone searches "plumber near me," they're not browsing — they need help now and they're ready to call.

It Keeps Working

Unlike ads that stop the moment you stop paying, SEO keeps bringing in traffic. The work builds on itself over time.

Trust Signals

Ranking well sends a signal: you're established, reviewed, and worth calling. It's credibility you can't buy with ads.

What We Do

Practical SEO focused on local visibility and lead generation.

Technical Audit

We run a full technical audit of your website — checking load speed, mobile experience, crawlability, indexing issues, and broken elements. Most sites we audit have problems the owner has never seen because they don't affect how the site looks, only how Google reads it. We document every issue and fix them in priority order.

Local Keyword Research

We identify the exact search terms your customers use when they're ready to hire. Not broad industry terms — specific, high-intent phrases tied to your services and service area. This research drives every page we build and every optimization we make.

Google Business Optimization

Your Google Business Profile is often the first thing a potential customer sees. We set it up properly — categories, service areas, photos, posts, and review strategy — so you show up in the map pack and look credible when you do. Learn more about GBP optimization →

On-Page SEO

Every page on your site needs to tell Google what it's about. We optimize your title tags, meta descriptions, heading structure, and content so each page targets specific searches. This is the foundation that makes everything else work.

Rich Search Results

We implement structured data (schema markup) that helps Google display your business information, services, FAQs, and reviews directly in search results. This gives you more real estate on the results page and higher click-through rates.

Tracking & Reporting

We set up Google Analytics, Search Console, and rank tracking so you can see exactly what's happening — which pages drive traffic, which keywords you're ranking for, and where leads are coming from. Monthly reports in plain English, not marketing jargon.

Our Approach

1

Audit & Foundation

We start by looking at your current numbers and running a full check on your website. You can't fix what you don't measure.

2

Quick Wins

Fix technical issues, optimize Google Business, update title tags. Get traction fast while building for the long term.

3

Content & Authority

Service pages, location pages, and content that answers what your customers are searching for.

4

Monitor & Optimize

Monthly reporting, rank tracking, and ongoing optimization. SEO is a process, not a project.

Results That Speak for Themselves

We helped a local service business recover from an 80% traffic decline after a botched website launch. Within months of implementing our SEO strategy, they saw over 1,024% traffic growth and a 417% increase in qualified leads. The difference wasn't a bigger budget — it was fixing the foundation and building SEO into everything from day one.

Frequently Asked Questions

You'll typically see initial improvements within 4-8 weeks. Significant rankings and traffic growth usually take 3-6 months, depending on your market competition and starting point.

Paid ads give immediate visibility but stop working when you stop paying. SEO builds long-term equity — the work compounds over time and continues driving traffic without ongoing ad spend.

No reputable SEO provider can guarantee specific rankings because Google's algorithm isn't something anyone controls. What we can guarantee is using proven strategies and transparent reporting on your progress.

Not always. We can often optimize your existing site. However, if your current site has fundamental technical issues or poor user experience, a rebuild might be the better investment.

Our SEO engagements typically start at $500/month for ongoing optimization. One-time SEO audits and setup projects are scoped individually based on your site's current state and your market. We'll give you transparent pricing after understanding your situation — no packages designed to upsell you into things you don't need.

You can learn the basics, and we encourage business owners to understand how SEO works. But doing it well requires technical knowledge, consistent effort, and tools that cost money. Most business owners we work with tried the DIY route first and realized their time was better spent running their business. If you want to start on your own, our free SEO audit will at least show you where to focus.

Not Sure Where You Stand?

Get a free SEO audit and see exactly what's holding your site back from ranking higher.

Get Your Free SEO Audit →
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Serious about growth? Let's talk.

One conversation. No pitch deck. Just an honest look at what's working and what's not.

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