Case Study
Growth & Operations leadership that built compounding organic demand and operational systems to absorb growth.
annual traffic
1,364 → 15,341
inbound inquiries
traffic from organic search
additional annual leads via CRO
Industry
Local Service Business
Timeline
18 Months
Focus
Growth & Operations
Location
Rhode Island
The Situation
The business had strong fundamentals — excellent service, repeat customers, good reputation. But growth had plateaued. Most new customers came from referrals and word of mouth, which meant inconsistent lead flow and no control over volume.
The website existed but didn't generate leads. Google searches for their services returned competitors. There was no system to capture, track, or follow up on inquiries.
The owner knew they needed to "do marketing" but didn't know where to start — and didn't have time to figure it out while running the business.
The Objectives
Get the business showing up when people search for their services locally. Build a foundation that compounds over time.
Turn website visitors into phone calls and form submissions. Make it easy for customers to take action.
Create processes to handle increased lead volume without the owner being the bottleneck.
Build owned assets that generate leads without ongoing ad spend. Create predictable, sustainable growth.
Annual Website Visits
Annual Inquiries / Leads
Website traffic grew 10x in 12 months — the business became the most visible in its local market.
Leads from the website increased 4x, making it the #1 source of new business.
Google search went from 32% to 58% of all traffic — meaning most new visitors found the business for free.
The Transformation
Instead of waiting for referrals, the business now has a predictable stream of inbound leads. They can plan capacity and growth with confidence.
Systems handle lead capture and initial qualification. The owner focuses on high-value work instead of chasing every inquiry.
The organic visibility built over 18 months compounds. Competitors would need years to catch up — and most won't make the investment.